Price Guide
Information about brand & website design base packages, pricing, and what's included. Skip to the project application form by clicking here.
Brand Design
Base package includes the following:
- The Brand Clarity Workshop
- A private Trello digital project management board to serve as our project hub where we will share and store files, correspond and leave notes, share information, and post 'to do' lists and updates to keep your project organized and enable clear communication. You will have continued access to this board after your project is complete.
- Brand vision board (private Pinterest board that we both contribute to) to gather visual reference material
- Brand strategy meeting to review your Brand Clarity Worksheet and ask additional questions to get to know you on a deeper level, discuss the Pinterest vision board, Q&A time + solidify brand strategy (90 min video call)
- Creative direction
- Logo (brand name/wordmark + brand symbol/brandmark - files for digital and print use)
- Colour palette
- Type suite
- 3 rounds of revisions/edits
- Brand Guide document containing a visual summary of all your brand elements/assets and how to use them
Base packages are designed so that you're not paying for more than you need, but you can add to your project when you are making your project proposal selections. Examples of brand design add-ons are:
- Photo shoot creative direction & planning
- Social media branding package
- Social media post/story graphic templates
- Email newsletter design
- Business card design
- Podcast cover design
- YouTube banner design
- Brochure/Info card design
My brand design process usually goes something like this:
- Before project start date - client gets access to our Trello project management board as soon as their project is officially booked. Client does The Brand Clarity Workshop (meditation and journal optional, workbook required) and uploads their completed workshop materials to our Trello board, and makes any desired pins to our private Pinterest board before their project start date.
- Project start date - I review client’s Brand Clarity Workshop materials and Pinterest board.
- Strategy call with client to make a plan for their brand (1 hr video call).
- Design brand assets (colour palette, type suite, logo, and any creative direction example materials).
- Review brand assets with client (1 hr video call).
- Make edits to brand assets.
- Review assets with client (1 hr video call).
- Make required edits to brand assets.
- Review assets with client to finalize (1 hr video call).
- Make final edits to brand assets and design any additional brand materials (collateral) according to clients proposal.
- 2 rounds of revisions and edits to additional brand materials
- Create client's brand guide book.
- Upload final brand asset and collateral files to Trello for client to access.
Timeline: aprox 4 weeks (from project start date - more or less depending on scale and scope of project).
Please note that before your brand design start date, I will need the following from you:
- Your completed Brand Clarity Workbook (which includes answering questions about your business, offerings, goals, and ideal client/customer)
- Your Brand Clarity Journal notes if you did the guided meditation (optional)
- Your contributions to our private brand vision (Pinterest) board (optional)
Projects are quoted on an individual basis according to what you select on your proposal, but a base price is listed below. If this feels like a good fit for your budget and you want to work with me, scroll down to the project application form to apply.
Base price: $2,000 CAD*
*All products and services are subject to 13% HST as per Ontario government requirements.
Website Design
Base website design package includes:
- A brand summary sheet to be filled in by the client (unless the project also includes a brand design package or The Brand Clarity Workshop).
- A review of your brand in the context of website design.
- The Website Writing Workbook (my suggestions of what written content to include on each website page - home, about, offerings, contact, and product/service info page).
- A private Trello digital project management board to serve as our project hub where we will share information and files, and post 'to do' lists and updates to keep your project organized and enable clear communication. You will have continued access to this board after your project is complete.
- Website strategy meeting to ask and answer questions, and solidify our plan for your website (90 min video call).
- Creative planning.
- Website installation & set up:
- Instructions and support with setting up a website hosting account + procuring a domain (client pays for hosting and domain).
- Installation of WordPress website with a theme and design tool for user-friendly editing once the website is handed over to you.
- Installation of all necessary plugins (backup, security, SEO, functions, etc).
- Design & integration of cookie notification banner pop-up (legally required - client pays for the account).
- Website design & development of 4 pages (home, about, offerings, contact) + terms & privacy page, a custom 404 page, and a simple Instagram link in bio page (if wanted). Also includes the integration of a mailing list sign-up form (client pays for the email service provider if required). Additional pages and functions are available as add-ons.
- 3 Rounds of edits/changes (3rd round finalizes the design).
- Demo videos showing how to log into the website dashboard & how to make basic updates, changes, or additions to your website content (photos, video, and written) using the design tool.
Base packages are designed so that you're not paying for more than you need, but you can add to your project when you are making your project proposal selections. Examples of website design add-ons are:
- Additional pages
- Online shop
- Blog
- Podcast blog
My website design process usually goes something like this:
- Before project start date - client gets access to our Trello project management board as soon as their project is officially booked. Client does brand clarity and content homework and uploads their website content to our Trello board before their project start date.
- Project start date - I review client’s brand clarity workshop notes in the context of website design (as well as their existing brand assets if I have accepted them for website design without doing their brand design as well).
- Strategy call with client to make a plan for the website.
- Client sets up a website hosting account and procures website domain (I provide instructions and support with this).
- Brainstorm and work my professional creative magic on how to best meet the client’s business/website goals.
- Install and set up the website platform with all necessary tools and plugins.
- Do the initial website homepage design where I establish the layout and user experience, as well as creative direction and initial design concepts.
- Review home page with client (1 hr video call).
- Make edits to home page.
- Review home page with client (1 hr video call if needed).
- Make any requested edits to the home page and design the rest of the website (interior website pages and any add-ons according to the proposal).
- Review the full website with client (1 hr video call).
- Make any requested edits to the full website.
- Review the full website with client to finalize it (1hr video call).
- Client sets up an account for cookie notification pop-up legal service (I provide instructions and support with this).
- Make any required edits to finalize the website, apply basic SEO strategy, design and integrate the cookie pop-up notification banner, connect the website to clients email list (if relevant) and prepare the website for handover.
- Make video tutorials on how to log into the website dashboard & how to make basic updates, changes, or additions to the website content (photos, video, and written).
- Hand over website to client (passwords & login info for website, hosting, and domain accounts) (1hr video call if needed).
Timeline: aprox 6 weeks (from project start date - more or less depending on scale and scope of project)
Please note that before your website design start date, I will need the following from you:
- Visual brand assets (colour palette, type suite, logos, graphic elements, etc)
- Professional quality photos (and video if including)
- Copy/written content for all website pages
- Terms & conditions + any legal documents/disclaimers/policies
Projects are quoted on an individual basis according to what you select on your proposal, but a base price is listed below. If this feels like a good fit for your budget and you want to work with me, scroll down to the project application form to apply.
Base price: $5,000 CAD*
*All products and services are subject to 13% HST as per Ontario government requirements.
*Website hosting, website theme subscription, and cookie notification legal solution, and optional third party email list platform are paid separately by the client.
Project Application
If you think we might be a good fit, please introduce yourself in the application form and give me an idea of what you are looking for, then check your inbox for a follow up email with next steps.
