RESOURCES

These resources were developed to assist you with your brand & website design, whether you are doing it at Moon Self Studio, with another designer, or working independently.

The Brand Clarity Workshop - Graphic

THE BRAND CLARITY WORKSHOP

The Brand Clarity Workshop is a self-paced digital brand design resource that was thoughtfully created to help you design a brand that is clear, consistent, cohesive, multi-layered, congruent, unique, sustainable, and that ultimately works for both your business and you personally.

In the words of iconic music producer Rick Rubin, “Understanding how you feel in the face of other voices without second guessing yourself is probably the single most important thing to practice, or skillset to develop as an artist — to know how you feel and own your feelings” and I would argue that the same is true for all business founders or entrepreneurs, even if you don’t identify as an artist. 

The challenge for many people when creating their brand, is that there can be a lot of external noise, distraction, and pressure coming from their industry, education, peers, competitors, coaches, etc. that can make it difficult to hear their inner knowing, wisdom, instinct, or intuition. On top of that, we can also become discouraged or overwhelmed by either having not enough ideas, or too many ideas for how we want to present our business to the world. 

Done with an open mind and a willingness to stand in your uniqueness, The Brand Clarity Workshop can help you to dig below the surface, be a channel for creativity, and help you organize and structure your energy and ideas into a cohesive brand package that communicates the heart and soul of your business. You already have the answers — sometimes you just need to be asked the right questions.

 

The Brand Clarity Workshop includes:

01. A 27 minute guided meditation journey that walks you through the process of clearing distractions, quieting the noise, and connecting with yourself before taking you on a visualization journey where you are asked strategic questions in order to uncover useful information and ideas that may exist beneath your logical mind. This meditation journey (along with the journal prompts) is designed to help you get clear on what you want and need on a personal level, and will help you clarify your personal values, your energy & personality, and your personal philosophy & approach to life. It will also help you pull from your unique well of creativity to provide you with information you can use when you are completing The Brand Clarity Workbook.

02. A fillable pdf document with 45 journal prompt questions to help you recall and record the insights, inspirations, and ideas that come to you during the meditation journey, as well as cultivate self-awareness and intentionality before making decisions for your business and brand.

03. The Brand Clarity Workbook (a 50 page fillable pdf document) which guides you step-by-step through the Moon Self Studio method of brand design and helps you take everything that you gathered in the meditation and journal prompts, and use it to define the key elements of a holistic and comprehensive brand, including the energetic core of your brand, sensory brand assets, and a brand communication strategy.

 

The Brand Clarity Workshop is included with all Moon Self Studio brand design packages, or you can purchase it separately if you are designing your brand on your own but still want some of the support, organization, structure, and strategy that you would get if you collaborated with a designer at Moon Self Studio. If you purchase the workshop and then end up working with a designer at Moon Self Studio to create your visual brand assets and any brand collateral, the amount you paid for the workshop will be deducted from your project total. 

 

Price: $238 CAD + HST*

*You will have lifetime access to the workshop, including any future updates and additions that are made. 

*All products and services are subject to 13% HST as per Ontario government requirements.

*Please note that results will vary with this workshop, and are dependent on many factors that Moon Self Studio or I (Stephanie Thornton) can not assume responsibility for. Although I can not guarantee any specific results, every effort has been made to ensure that this workshop is infused with all of the relevant brand design knowledge, experience, and wisdom that I have at this point in time.

*As this is a digital product, refunds are not available.

THE WEBSITE WRITING WORKBOOK

THE WEBSITE WRITING WORKBOOK

The Website Content Workbook is a fillable pdf workbook that contains information, advice, and prompts to help you write content for the main pages of your website. Once you have completed the workbook, you’ll be able to hand it to a designer (or yourself) who can then combine your content with your brand identity in order to build a website that tells people everything you want them to know about you, your brand, and your business.

 

The Website Writing Workbook includes sections on:

01. Preparing to write

    • Intention setting
    • SEO keywords
    • Headings
    • Invitations (calls-to-action)
    • Testimonials
    • Collaborations, Appearances, Features, & Press
    • Quotes

02. What to write about on your website pages

  • Home page
  • About page
  • Offerings page
  • Product/service information page 
  • Contact page

 

For specific coaching on the wording of what to write, or if you don't enjoy or excel at writing, I recommend working with a professional copywriter. This workbook does not give specific writing style or sales strategy coaching, but it does list the pieces of information that I see as being useful to include on each website page (along with my rationale behind including it) and acts as a framework that you can fill in with your unique voice and message. Whether I’m designing your website or not, I want to help you build a digital space that radiates your brand and communicates clearly and effectively.

 

The Website Writing Workbook is included with all Moon Self Studio website design packages, or you can purchase it separately if you are designing your website on your own but still want some of the support, organization, structure, strategy, and professional advice that they would get if you collaborated with me. If you purchase the workshop and then end up designing your website at Moon Self Studio, the amount you paid for the workshop will be deducted from your project total.

 

Price: $88 CAD + HST*

*You will have lifetime access to the workbook, including any updates and additions that are made. 

*All products and services are subject to 13% HST as per Ontario government requirements.

*Please note that results will vary with this workbook, and are dependent on many factors that Moon Self Studio or I (Stephanie Thornton) can not assume responsibility for. For best results, I recommend having a clear and solid brand identity in place. If you need support with this, I offer The Brand Clarity Workshop (read more above).

Although I can not guarantee any specific results, every effort has been made to ensure that this workbook is infused with all of the relevant website writing knowledge, experience, and wisdom that I have at this point in time.

*As this is a digital product, refunds are not available

© Moon Self Studio